I create both B2B & B2C content for all funnel stages in difficult industry verticals.
I'm adept at SEO research and copy, as well as search strategy and implementation.
I am capable of writing for the entire Inbound Marketing stack (e.g., web, SEO, blog, email, social, ads, landing pages).
Portfolio selections
Below, please find a few highlighted examples of my work in minimal "case study" style. If you'd like more examples of web copy, email writing, blogs, or social media content, please contact me and I'll be happy to provide additional content.
Social Media Copywriting & Brand Asset Creation
In my role as social media manager, I create content, copy, and multimedia artifacts for strategic marketing campaigns designed for brand building, lead generation, and audience engagement. In addition to creating all copy, I'm proficient in all current social media content types across LinkedIn, Facebook, and Instagram.
B2C Web SEO Copy, Landing Pages, & Blogs
Landing pages and blogs designed to funnel prospective buyers seeking mortgage help.
Clean, clear headings & body copy
Web pages built around an engagement strategy focused on simplicity, clarity, and home buying education.
Focused writing to sell
Action-oriented email copy built to emphasize solutions to a common industry pain point.
Web copy tactics for search visibility
Longtail keywords to bypass competition and reach specific targets using more "real life" phrases.
Contract Short-Form Blogs and Web Copy
Colloquial style for more engagement
These pieces were written to educate and to entertain.
SEO top of mind
Using a strategy designed to emphasize keywords with lower volume but higher buyer intent, the content was specifically built for search.
Tuscaloosa Magazine
Interview Skills
Interviewed two separate Tuscaloosa small business owners for these pieces.
Strong Research Skills
Autonomous research to inform two feature pieces for the city's local magazine.