I create both B2B & B2C content for all funnel stages in difficult industry verticals.

I'm adept at SEO research and copy, as well as search strategy and implementation.

I am capable of writing for the entire Inbound Marketing stack (e.g., web, SEO, blog, email, social, ads, landing pages).

Portfolio selections

Below, please find a few highlighted examples of my work in minimal "case study" style.  If you'd like more examples of web copy, email writing, blogs, or social media content, please contact me and I'll be happy to provide additional content.

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Social Media Copywriting & Brand Asset Creation

In my role as social media manager, I create content, copy, and multimedia artifacts for strategic marketing campaigns designed for brand building, lead generation, and audience engagement. In addition to creating all copy, I'm proficient in all current social media content types across LinkedIn, Facebook, and Instagram.

B2C Web SEO Copy,  Landing Pages, & Blogs

For this Annie Mac startup, I focused site-wide on SEO copy, conversion-optimized Google ads landing pages, blogs, quick guides, and email campaign content.


Click to view site here.


Click to view blog here.


Click to view Quick Guides here.

Landing pages and blogs designed to funnel prospective buyers seeking mortgage help.

Clean, clear headings & body copy

Web pages built around an engagement strategy focused on simplicity, clarity, and home buying education.

Focused writing to sell

Action-oriented email copy built to emphasize solutions to a common industry pain point.

Web copy tactics for search visibility

Longtail keywords to bypass competition and reach specific targets using more "real life" phrases.

Contract Short-Form Blogs and Web Copy

Contract for an agency client. Wrote SEO-forward blogs for various companies.


Click to view some of my work here and here.

Colloquial style for more engagement

 These pieces were written to educate and to entertain.

SEO top of mind

Using a strategy designed to emphasize keywords with lower volume but higher buyer intent, the content was specifically built for search.

Tuscaloosa Magazine

Interviewed two separate local business owners for individual feature articles in Tuscaloosa Magazine.


Sadly, the magazine is now defunct, and doesn't have an archive. However, you can read the published articles here and here!

Interview Skills

Interviewed two separate Tuscaloosa small business owners for these pieces.

Strong Research Skills

Autonomous research to inform two feature pieces for the city's local magazine.